Uncover product insights from sales calls
Connect Gong with Aha! Discovery to analyze product feedback from sales calls alongside your customer research studies. Add a Gong call link to any interview and import the recording and transcript with a single click. Uncover key insights with AI, then link them to related work in Aha! Roadmaps — so your product plans stay grounded in real customer conversations.
Centralize customer research
Bring Gong call recordings and transcripts directly into Aha! Discovery to supplement your customer research with product feedback from sales conversations. Add a Gong call link to an interview and fetch the recording and transcript with a single click — so it is ready to analyze.
Identify key insights with AI
Use the AI assistant in Aha! Discovery to quickly comb through Gong transcripts. Summarize long conversations in seconds, pull out impactful customer quotes and learnings, and assess overall sentiment. This helps you move from raw call data to actionable product insights much faster.
Connect findings to your roadmap
Link insights from Gong calls directly to related work in Aha! Roadmaps — including personas, initiatives, features, and ideas — to round out your research with what sales is hearing. This keeps your strategic plans closely connected to actual customer conversations and shows your teammates the exact feedback that informed your roadmap decisions.
How to integrate
The Gong integration is included in Aha! Discovery Advanced as a standalone solution or an upgrade to any Aha! Roadmaps plan. If you are not already an Aha! customer, sign up for a 30-day trial to try the integration for free. You can also enable a trial of Aha! Ideas Advanced in your existing Aha! Roadmaps account:
In Aha! Discovery, go to Settings Account Integrations.
Add the Gong integration and authenticate to your Gong account.
Choose the Gong workspace you want to connect to Aha! Discovery.
Create a new Interview in Aha! Discovery to add Gong call data to.
Paste the Gong call URL into the Gong call field in the interview drawer.
Click Import call data to fetch the recording and transcript from Gong.
Read our support documentation for more details. Or contact our Customer Success team at support@aha.io for help setting up your integration.
Gong provides revenue intelligence software that analyzes customer-facing interactions across calls, meetings, and emails so go-to-market teams can better understand deal health and pipeline risk. Its Revenue AI platform captures and interprets conversations to deliver insights on seller performance, forecast accuracy, and buyer engagement — helping organizations improve win rates and streamline sales workflows.
If you need help with your Gong account, visit Gong's Help center.
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