We now have the ability to easily share roadmaps from Aha!

Matthew Malter Cohen

Head of Enterprise Product

We had a problem

We had no way to succinctly visualize the product roadmap in a fashion where it could enable planning the solution — instead of just simply visualizing it. We had no system to collaborate with the engineers and data scientists on the team. And we had trouble translating the business needs into what should be built — and keeping track of what was getting dropped or lost.

Aha! as a solution

The releases roadmap is amazing for visualizing how and when your product will be released, including the ability to add dependencies in a seamless fashion.

Aha! is the only product management tool I have seen that entire companies can use. It tailors its functionality to the degree of detail you would like, and allows business teams — all the way up to the CEO — to communicate on the same platform as the engineers.

We now have a fantastic system that lets engineers and data scientists know what they should be working on and how that work fits in. Marketing uses Aha! as well, since they often block or are dependent upon product releases.

Life is good

Aha! has great tools to give people external to the company a view of your product development lifecycle that exposes as much or as little info as you’d like. And you have flexibility over sharing — either through permissions, PDF downloads, or web pages.

Aha! has amazing integrations and seems to be building out a lot more at a fast pace. People can have as granular or as big picture a view of our product development as they would like — and Aha! has enhanced communication across product and engineering teams.

We have significantly fewer overlooked issues and can seamlessly translate business needs into releases and features through a weekly meeting with product.