Roadmap guide

Learn about The Aha! Framework for product development: a strategic approach to agile work.

Prepare your product or service for success. Read best practices for conducting product discovery and collecting customer feedback. Explore articles about customer research and competitor analysis to better understand customer and market needs.

Learn best practices for managing interviews with your customers, centralizing their insights, and uncovering key themes.

Make cross-team collaboration seamless. Learn how to use whiteboard software to connect ideation to implementation — across all stages of product development.

Manage, store, and update key product information in a knowledge base. Find tips on creating internal and customer-facing knowledge hubs that are useful and well organized. Set clear standards for your team to ensure processes are repeatable — and provide useful documentation for your customers. Store and regularly update key information in your knowledge base and internal wiki.

Read about product design fundamentals — from wireframes, mockups, and prototypes to how to design lovable product experiences. These articles are geared towards UX designers and UX managers and the people who work with them.

Bring exciting new capabilities to market. This growing collection will feature tips for testing your product, coordinating cross-functional releases, and collaborating with marketing to launch go-to-market campaigns and activities.

Measure the value you have delivered to customers and the business. Dive into product analytics, examine metrics for product success, and learn how to track customer usage and love. Stay tuned for more articles in this area.

Learn the most common product development terms. From agile product development to zeta scores, these product definitions will help you become a more effective product manager.