Aha! gave us a platform for managing all client engagements
We had a problem
Our group is responsible for new client software engagements. Previously, we used multiple tools to manage different types of product information— such as customer ideas, features, and release plans. This made it difficult to set high-level strategy and manage implementation timelines. We also spent countless hours updating presentations so that we could share ideas and plans with customers. We needed a tool that would bring all of our product information together in one place for better collaboration.
Aha! as a solution
Aha! gives us a central platform for managing all of our client engagements. Now customers have complete visibility into the status of their project. Aha! also enables quick feedback loops. This means we can continuously improve the product throughout the development process and deliver exactly what our customers want.
The ideas portal is transformative. We now capture feedback directly from our customers. This creates a real-time dialog and helps us better understand their needs. We can then identify common patterns across our customer base and use these insights to inform our roadmap.
Aha! brings a new level of transparency to our client engagements. This allows us to fully involve our customers throughout the entire process — and be more responsive to their needs.
The ability to categorize, score, and promote ideas makes our prioritization process more transparent. We can also keep all of the information — such as requirements and comments — associated with each feature as it moves through our workflow.
Life is good
The volume of our customer conversations has significantly increased. And we are able to facilitate a more meaningful exchange of ideas. Now that all of our product information is in one place, we can quickly create the views we need to share status and discuss feedback.
Aha! is the most flexible product management platform available. It has changed the way we work — as a team and with our customers.
We are a cross-functional team that includes product management, project management, analysts, engineering, and sales. We have customized our workflows in Aha! to meet the needs of everyone. This allows us to work together more efficiently and effectively.
Experian gained visibility across their entire portfolio, better visualizing and planning what needed to be done.
LinkedIn achieved complete product visibility, solving a problematic product feedback loop.
AAA created a sustainable, transformative customer experience by using Aha! to align around initiatives.