AutoScout24 offers consumers; car dealers; and other partners in the automotive, finance and insurance industries a comprehensive platform for trading cars online. With more than 10 million users per month and more than 2.4 million vehicle offerings, AutoScout24 is a large online marketplace for cars in Europe.
We had a problem
Our group is responsible for new client software engagements. Previously, we used multiple tools to manage different types of product information, such as ideas, features, and release plans. This made it difficult to set a high-level strategy and to manage implementation timelines.
We also spent countless hours updating presentations so that we could share ideas and plans with customers. We needed a tool that would bring together all of our product information in one place and allow us to better collaborate.
Aha! as a solution
Aha! gives us a central platform for managing all of our client engagements. This allows us to give customers complete visibility into the status of their project. It also enables quick feedback loops. This means that we can continuously improve the product throughout the development process and deliver exactly what our customers want.
The ideas portal is transformative. It allows us to capture feedback directly from our customers. This creates a real-time dialog and helps us better understand their needs. We can then identify common patterns across our customer base and use these insights to inform our roadmap.
The ability to categorize, score, and promote ideas makes our prioritization process more transparent. We can also keep all of the information — such as requirements and comments — associated with each feature as it moves through our workflow.
Life is good
Aha! brings a new level of transparency to customer conversations and facilitates a more meaningful exchange of ideas. Now that all of our product information is one place, we can quickly create the views we need to share status and discuss feedback.
We are a cross-functional team that includes product management, project management, analysts, engineering, and sales. We have customized our workflows in Aha! to meet the needs of everyone. This allows us to work together more efficiently and effectively.