The bestselling book from Aha! Lovability Book Lovability Business Book

Lovability hit #1 in five business categories on Amazon

Lovability: How to Build a Business That People Love and Be Happy Doing It

Lovability shares what Aha! co-founder and CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products: Love is the surprising emotion that product builders cannot afford to ignore. He also reveals the secret behind the phenomenal growth of Aha! and the engine that powers customer love — a set of principles named The Responsive Method.

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Praise for Lovability

“The most refreshingly original book on innovation I have read, written by someone who has consistently created products that people love. It is required reading if you want to build a breakthrough business.”

James Allworth
New York Times bestselling co-author of How Will You Measure Your Life?

“A must read for innovators everywhere, this book reveals an intriguing, human-centric approach to building products and organizations that will make you rethink everything you have learned about business.”

Ekaterina Walter
Wall Street Journal bestselling author of Think Like Zuck

“Product managers will find useful guidance in the pages of Lovability.”

Jeff Lash
Service Director, Product Management at SiriusDecisions

Lovability will inspire product managers everywhere to build better products.”

Chris Yeh
Senior Vice President of Product at Box
Brian de Haaff Author of Lovability

Brian de Haaff pursues business and wilderness adventure. He is the co-founder and CEO of Aha! which is one of the fastest growing companies in the U.S. His two previous startups were acquired by well-known public companies. Brian writes and speaks about product and company growth and the adventure of living a meaningful life. Lovability is his first book.

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