How we increased our product team's productivity with Aha!
Sr. Director, Product Management and Strategic Initiatives
We had a problem
Although we have a high number of product management teams, we didn’t have a consistent way of performing product management functions. Using Jira as both the engineering platform and product management platform often led to confusion and power struggles. We didn’t have a good way of gathering customer feedback, aside from relying on customer service which caused additional overhead. There was no way of running metrics against feature requests or a centralized view of all our product teams’ activities. We needed a dedicated platform for product management.
Aha! as a solution
Having a dedicated product management platform allows PMs to be PMs, and work within a familiar user experience that is tailored to their work. Integration with Jira allows us to connect engineering and product teams without disrupting one another.
We use the Aha! ideas portal as our main customer feedback interface; we have integrated it into our community site. The ideas portal summary page gives us unprecedented visibility into our customer feedback activity.
Aha! helped transform the way our product teams work — from how we capture customer ideas to planning and sharing product roadmaps.
Aha! notebooks have also helped with visibility at the executive level and to feed into our roadmap process.
Life is good
We are about to complete our product roadmap program for 2017 and will be looking for feedback from the teams.
Aha! helps create the right habits with product managers. I only expect the value of Aha! to increase as product teams become more familiar with the interface and workflows.
As of now, I would be comfortable saying that I estimate that TIBCO Product Managers have increased their productivity on product planning tasks by about 20 percent.
Experian gained visibility across their entire portfolio, better visualizing and planning what needed to be done.
LinkedIn achieved complete product visibility, solving a problematic product feedback loop.
2U used Aha! to plan and execute their online education platform in a more cohesive process.
AAA created a sustainable, transformative customer experience by using Aha! to align around initiatives.