Lush Cosmetics Aha! Moment
Aha! is the first piece of software that pulls all of our product information together in one place. From company vision to daily tasks, everything rolls up to a high level and helps our whole team see the big picture.James Mallorie, Global Program Manager
About Lush Cosmetics
Lush offers fresh, handmade cosmetics from high quality, natural ingredients. Our goal is to maintain a visual and in-store identity that feels more like a fresh food purveyor than a cosmetics company. That’s why we make sure that our cosmetics’ ingredients are sourced ethically from the best suppliers. And we actively campaign on issues that our customers care about, from animal testing to environmental concerns.
We had a problem
Lush is always inventing new products. We also refine our products that are already in market. This means we need a singular product management tool that supports all of our inventory needs.
But finding the right one has been a real challenge. We have encountered many software tools that claim full project and business management capabilities. Yet our experience with these tools has been disappointing. Our product information remained scattered in different places. This made it difficult to keep our strategy connected with ongoing product updates. Since Lush’s strategy is our brand essence — and how we make product decisions — this separation was unacceptable.
Aha! as a solution
Aha! is the centralized tool that we have always searched for. Vision building, goal setting, and clear project definition all allow us to plan, manage, and report our progress to the right audiences. Strategy is central to our product development. Thanks to Aha! everyone knows what our goals are and how we are performing against them. Since our projects are more clearly defined, it is easier to manage work among cross-functional teams. And when the time comes to share our product updates, Aha! notebooks help us tailor these updates for each audience.
Marketing wants updates to our product positioning; stakeholders need to know how we are performing against our fiscal benchmarks. In the past, reporting out to these different groups was challenging and time consuming. Since Aha! lets us create as many notebooks as we need — and capture any view within Aha! as a notebook slide — this is now a problem of the past.
Life is good
Our team transparency is at an all time high. Since our entire product team now works in the same tool, cross-communication on tasks within projects is a lot clearer. We have always been Agile, but previously struggled to put different methodologies into practice. Using Aha! has made all the difference.