Experian Data Quality

Data quality solutions

London, UK

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Experian Data Quality Aha! Moment

We rely on Aha! every day to inform our decisions, report on progress, and facilitate conversations. It is fundamental to the way we manage and communicate our product plans.

Michael Morris, Director of Global Product Management

About Experian Data Quality

In a world built on data, we help people and businesses maintain the accuracy of their customer records, reduce errors, and avoid the additional costs associated with bad data. Our data quality management tools give customers the confidence to use their data as a strategic asset.

We had a problem

We recently organized our products into three overarching programs. Each program includes several products. This allows us to think strategically about how our products work together. It also streamlines the technical implementation.

Previously, the plans for each product were stored in separate presentations and documents. This meant that we spent a lot of time updating slides and figuring out how everything ties together. It was difficult to align around key initiatives, identify cross-product dependencies, and track progress.

It was also challenging to provide status reports and answer roadmap questions. We spent countless hours cobbling information together from multiple sources. We needed a better way to organize our product information and communicate what was happening.

Aha! as a solution

Aha! provides multi-level visibility across the entire portfolio. It allows us to mirror our organizational structure and connect our plans. We now have a framework to visualize what we want to achieve and create different planning horizons to get there.

Our product plans are now captured in a centralized location. This means we can enter data once and easily combine it to create the right view. The two-way integration with Microsoft Azure DevOps also lets us track progress during development. This ensures that we always have access to the most current information.

Aha! also gives internal teams visibility into what is coming and when. We deploy product updates as soon as they are available, so it is important that everyone stays informed. Now, everyone can see where features are in the process and how they contribute to bigger initiatives.

Life is good

Aha! is our primary platform for capturing and sharing product information. It facilitates roadmap conversations and allows us to quickly answer questions. Everyone finds it easy to access and use. This allows us to better engage with other teams throughout the planning process.

Executives can see how strategic initiatives are moving the business forward. Regional sales teams can check the latest plans. And the engineering team can align with what we want to achieve in the short, medium, and long term.

Aha! provides a complete picture across our entire portfolio. We can quickly access product information at any level and see how it ties to the overall strategy.

Aha! is the world's #1 roadmap software
The world's #1 roadmap software
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