Ericsson

Global leader in ICT solutions

Website
https://www.ericsson.com
Twitter
@ericsson
Location
London, UK

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Ericsson Aha! Moment

Aha! has simplified and structured our product management process.

David Travis, Head of Video Services — Broadcast and Media

About Ericsson

Over the past 140 years, Ericsson has been at the forefront of communications technology. Today, the company is committed to maximizing customer value by continuously evolving its business portfolio and leading the ICT industry.

We are a global leader in delivering ICT solutions. In fact, 40 percent of the world's mobile traffic is carried over Ericsson networks. We have customers in over 180 countries and comprehensive industry solutions ranging from Cloud services and Mobile Broadband to Network Design and Optimization.

Ericsson has one of the industry's strongest patent portfolios with a total count of over 42,000 granted patents. R&D is at the heart of our business and approximately 23,700 employees are dedicated to our R&D activities. This commitment to R&D allows us to drive forward our vision for a Networked Society — one where everyone and everything is connected in real time — enabling new ways to collaborate, share and get informed.

We had a problem

Our business serves clients across more than 180 countries, as well as multiple devices and platforms. So, we need to be able to make quick decisions with the most up-to-date information. But we were doing manual roadmapping — creating product roadmaps in tools that were never designed for the job.

We also experienced the need for constant updates, and often saw product roadmaps quickly become outdated. We lacked an organized approach to idea management. With customers across the globe, we receive feedback from a range of sources, but we didn’t have an effective way to turn that feedback into enhancements in our products and services. These challenges made collaborating around feature prioritization challenging.

Aha! as a solution

With Aha! we finally have a consolidated way to manage our product roadmaps. We can create roadmaps for multiple products in our portfolio, and even for our managed services. We have the ability now to see and share these roadmaps in a single place, and track progress without manual updates.

The two-way JIRA integration with Aha! means that our development teams can continue to manage and track their work in their preferred tool, while the product team receives updates in Aha! And we now have an ideas portal for feature requests, so that we can easily solicit and collect feedback and promote ideas into features.

Life is good

Since we began using Aha! we’ve experienced greater productivity, enhanced communication, and superior prioritisation. Aha! gives us a shared platform for collaboration and planning, across our portfolio. As a result of being able to collaborate on features, for example, we do a better job identifying the most important work and defining it for development teams.

Now, instead of spending time manually updating our roadmaps, we can dedicate that time to moving projects forward. And the team has greater confidence in our ability to provide global broadcast and media services with the highest quality and efficiency.

Aha! is a great tool for managing our entire product portfolio.

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