Experian gained visibility across their entire portfolio, better visualizing and planning what needed to be done.
We better coordinate complex strategies with Aha!
VP of Marketing Technology
We had a problem
Product planning was a challenge for us. We did not have a centralized repository that could house both business strategy and technology architecture. We needed to create and manage complex dependencies between client engagements, product features, and underlying technology deliverables. And on top of that, we needed to have visibility and get real-time reporting on changes in our product and offering catalogs.
Aha! as a solution
Aha! gave us the ability to manage our business strategy in one location. We are now able to effectively coordinate complex strategy for client engagements in the same place we perform product planning activities. It also has underlying database structures that enable us to create multi-tiered relationships between our solutions, products, and technologies.
Aha! provides us the ability to truly link client business strategy to our product and solution planning.
Using Aha!, we can easily see interdependencies and make planning decisions that accommodate these relationships. Ultimately, Aha! has the variety of reporting mechanisms and views we need. These views enable us to visualize and communicate value from the data being managed.
Life is good
Aha! serves as a place for us to communicate product strategy, planning, and implementation. It gives us one master location for product management information and activities.
Aha! provides structure and management to what was a previously disconnected and ad-hoc set of emails and documents.
The integrations are also equally meaningful to our team. We utilize Okta for single sign-on and Microsoft Visual Studio for product development.