Consumer Engagement Engine

Chicago, IL

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PowerReviews Aha! Moment

We love Aha because of its powerful capabilities around publishing roadmaps for both internal and external users all from the same artifacts.

Erik Skurka, Senior Product Manager

About PowerReviews

PowerReviews delivers software that more than 1,000 brands and retailers use to collect, display, and syndicate reviews on more than 5,000 websites. We are an essential resource for consumers as they search and shop both online and in-store. Reviews drive traffic, increase sales, and create actionable insights to improve products and services. With a syndication network that reaches more than 500 million in-market shoppers each month, PowerReviews delivers more reviews to more consumers. And we make it easier than anyone else.

We had a problem

Product managers have few tools built for them. As a result, we often end up using far too many. Historically, our product team used Excel and Google Docs to manage summaries and detailed roadmaps. As you can imagine, this often got messy. It was almost impossible to keep these documents up to date. Even worse was the lack of capacity planning and stakeholder visibility. Using these tools meant that executives could not easily see the work we were completing in real time. Finally, neither Excel nor Google Docs had Jira integrations. This meant working in a different tool from what engineering used, and having to closely manage both.

Aha! as a solution

It is amazing to have all aspects of product planning in the same place. The ability to work on idea collection and management end-to-end in the same tool as roadmapping simplifies everything. Once we are ready to present these plans to stakeholders, Aha! notebooks make them easy to publish via the Web and shareable PDFs. This way, we can present everything related to roadmap and product strategy. The Jira integration is also essential. Now, we can easily implement end-to-end visibility through delivery.

Life is good

It is often painful to help teams adopt a new tool. We haven’t had that problem this time. Aha! is easy to use and navigate, which meant dealing with few growing pains. And now that we are all up and running, our team is able to work more efficiently than ever before. Prior to Aha! our product team spent about 10% of its time just managing documents. Now, we can spend our time planning and building what our customers want while keeping everyone involved on the same page.

Aha! has revolutionized our product planning. We can’t wait to see what we accomplish with it.

Aha! is the world's #1 roadmap software
The world's #1 roadmap software
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