About Haymarket Media, Inc.
Haymarket creates award-winning specialist content for international audiences. The company has over 70 market-leading brands in 13 offices across six countries, connecting people and communities across digital, mobile, print and live media.
Haymarket’s US brands include MPR, myCME, Cancer Therapy Advisor, PRWeek, SCMagazine, and Direct Marketing News. Although Haymarket’s portfolio is diverse, its philosophy is the same across borders and markets: deliver brand experiences that truly meet the needs of audiences and clients. It is this uncompromising focus that has earned the trust of millions worldwide.
We had a problem
It was challenging to roll up requirements submitted by our various brand/product teams into a cohesive roadmap. It was even more difficult to reply with realistic estimates for when work would be done. Ultimately, this meant we could not quickly and easily measure our team’s progress against plans. This was largely because requirements and related documentation were stored in a variety of places (Google Drive, Dropbox, Evernote, file server) and formats (docs, spreadsheets, presentations). There was no single tool for us all to reference with ease – and that impacted what we could build.
Aha! as a solution
Aha! is the single tool that helps our team work smarter. We use the Initiatives functionality to group features into major projects. Then, using the Timeline capabilities in Aha! Reports, we have been able to successfully produce short, medium, and long-term roadmaps by brand, division, and at the company level. Each roadmap can be customized per audience. This saves our team hours of editing that used to be routine for us.
The tight integration with Jira — combined with the user-friendly interface in Aha! — allows us to keep all stakeholders apprised of progress against our plans. Since they have more visibility into what we work on – and why – there is a lot less back-and-forth. They feel confident that they are able to get the most up-to-date information they need. And our team feels empowered to build what will have the biggest impact on our product line and business.
Life is good
Our product team is able to use Aha! on a very detailed level (such as adding user stories that are sent to Jira as Requirements) and then tie that work back to a much more topline level that relates to company goals. Having one central system to manage all aspects of product management — tickets, roadmaps, and documentation — makes all of our work much easier. The user-friendly interface and excellent customer support are the icing on the cake that makes Aha! a true joy to use.