Experian gained visibility across their entire portfolio, better visualizing and planning what needed to be done.
We increased team efficiency by implementing Aha!
Senior Product Manager
We had a problem
Previously, we used spreadsheets to manage our product roadmaps. It was difficult to track new requests and to see how they tied to the overall business strategy. Prioritization decisions were often made based on demands from big customers. Or how easy a new feature was to implement. This distracted us from achieving our goals. We also struggled to keep our spreadsheets up-to-date. This meant that we never knew if we were looking at the latest information. It was also hard to report on progress. We needed to find purpose-built product management software that would give us a framework to be successful.
Aha! as a solution
Aha! is the perfect tool to replace spreadsheets. It allows everyone on the team to access the most current product information — anytime, anywhere. This streamlines the way we create features, define requirements, and track progress.
We use the two-way integration with Jira to ensure that work is transitioned smoothly to our development team. This helps us to collaborate better with each other and stay in sync throughout implementation.
Aha! is a dream solution for product managers. It lets us clearly show how the features we prioritize deliver unique value to the business and move our strategy forward.
We also created an ideas portal to capture internal feedback and requests. This inspires us with new ways to improve our product. It brings greater transparency to our organization as everyone can share feedback and see the status of their ideas.
Life is good
Aha! is now the home for all of our product information. With all of our product management data in one place, we can tie every idea and feature to our strategy. And we can depriortize those that are not relevant. This means that everyone in the business can see and understand our prioritization decisions.
We now prioritize ideas and features based on strategic fit. This is critical to the growth of our business as it keeps us focused on the most important work.
Aha! increases the efficiency of our entire product management process — from idea through to delivery. We now have the right foundation in place to grow our products and deliver what customers want.