Get your business planning out of PowerPoint and allow it to guide your roadmap.
Explain the market, competition, and your winning product vision.
Highlight your objectives and KPIs by product that you plan on achieving.
Track your goals so the team knows how they are performing against them.
Identify your key strategic initiatives and map them to your goals.
Initiatives allow you to explain the high level efforts that you will invest in.
Paint a picture of your customers by creating custom personas.
Describe everything about them and link them directly to features.
Create in-depth profiles on key competitors and share the info with the team.
Capture strategic information such as revenue, customers, and growth rate.
Link releases and features with strategic initiatives.
Unlock a "business value" roadmap view that you can share with sales, marketing and executives.