The new way to create brilliant product strategy and roadmaps

Product managers should be the happiest people on earth

Strategy Puts Business Goals First

All great products have a soul. Set your product vision based on the market and customers. And then define how you will win by mapping key strategic imperatives to your features and releases.

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Visual Roadmaps Keep Everyone in Sync

Define your upcoming sprints or releases and help the team visualize what’s coming. Our software is development methodology agnostic and supports traditional and agile product management teams.

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Crowd-source ideas

Empower customers, employees, and other stakeholders to submit ideas that you can actually act on. Capture them all in one place, visualize their priority, and promote the ones that matter to features.

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Clearly Define User Stories To Stay in Control

The tools you need to gather and refine your features and user stories to give engineering the detail they need. Easily drag and drop cards and drill in with one click to update, refine, and set priority.

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Beautiful Roadmaps Should be Shared

Building great product is about big ideas and sharing your plans with customers and the team. Customize how you want to present your roadmap based on the audience and publish it as a Notebook as a PDF or web page.

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Report on Everything Product Management

Select from over 100 data objects that you have entered in Aha! (e.g. ideas, features, releases and custom fields) to create unique list and table views. Finally, analyze and report on what the product team is doing without spending hours duplicating and manipulating data in spreadsheets.

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Publish Anything

Take nearly any view from Aha! and publish it as a Notebook via a PDF or secure web page. You can now proudly share your product plans and roadmap and the genius that went into them and easily keep everyone up-to-date.

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Set Product Positioning and Lead the Team

Aha! is product management software that enables you to collaborate with your team to build great products. Start by defining how your product should be described and positioned to win in market.

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One tool to manage your entire product portfolio.
Lead product like you always wanted and be happy.