ProspectSoft Ltd

Integrated Cloud CRM

Website
www.prospectsoft.com
Twitter
@ProspectSoft
Location
High Wycombe, UK

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ProspectSoft Ltd Aha! Moment

Aha! allows us to increase the input of ideas while at the same time ensuring we can see the "wood for the trees." We can be responsive to customer feedback while staying focused on our strategy and long-term goals.

Andrew Ardron, Managing Director

About ProspectSoft Ltd

ProspectSoft Ltd drives business efficiency and productivity by providing cloud CRM and eCommerce with unparalleled integration to accounts and enterprise resource planning (ERP) systems. Primarily focused on UK subject matter experts who trade business to business, our integration allows businesses to share data and processes between sales, marketing, customer service, operations, and accounts. Our ERP integration provides bidirectional flow of customer information, products and pricing, stock levels and transactions, as well as allowing telesales, field sales, and eCommerce website to all post orders automatically to the accounts system -- improving communication and saving time and errors inherent in rekeying data.

We had a problem


Over the last few years the product team worked hard to adopt DevOps processes. We built a continuous delivery system using Microsoft Visual Studio. And, while this includes a kanban board for managing sprints, it was soon “swamped” by user stories and features that we couldn’t organize or prioritize. We coded lots of updates, but without any real direction or plan.

What’s more, the level of detail in Microsoft Visual Studio and its developer focus meant that the rest of the company couldn’t really see what was being developed -- in terms of timescale or what had been released. It was not in any sort of digestible format.

If our own staff (sales, support, and marketing) could not see and understand what was going on, we had no hope of sharing this work with our customers.

Aha! as a solution

With Aha! our product team was able to start at the beginning. We first agreed upon company-wide software goals and objectives. Then, set initiatives with timescales. After that, the development team and product manager were able to figure out what features went where and which ones to prioritize. We didn’t have to discard the rest -- we were able to organize those into a number of “parking lots” for future consideration.

Using the Aha! integration with Microsoft Visual Studio, we can simply push a release into Visual Studio so that the developers can code and manage the actual development process in finer detail on their kanban board and code repositories.

The reporting capabilities and beautiful visualizations in Aha! -- along with the ability to publish read-only Notebooks -- allow the DevOps team to share plans with the rest of the company at a high level.

Life is good

We recently expanded our Aha! usage and engaged more staff in the development process, allowing them to comment on features and add or complete tasks against features and plans.

We have even use the Aha! API, along with web-hooks in Microsoft Visual Studio, to provide additional feedback from Visual Studio to Aha! -- now the comments in Aha! show even more information on the progress of a feature through development and testing.

Using Aha! Notebooks, we have been able to share a more limited view of features with customers. We added custom fields in Aha! (really easy to set up) and we have even begun marking features as “public,” “private,” or “in preview.” This enables us to keep some things internal and in other cases tell customers that we have released a feature but, for now, only available in preview.

The sales, support and marketing teams get way more information while creating way less interruptions. Instead of being in the dark until they desperately need to know something (and then interrupting the developers), they can access the information they need, whenever they need it.

Beyond that, bringing the story full circle, the customers can now contribute to the future releases using the ideas portal. The ideas portal not only gives us invaluable feedback, it helps the customers to feel that they “own” a little bit of the product and know that we are listening.

The communication improvement since we started using Aha! has been astonishing!

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