SoftwareDifferently

Anything is possible with the world's #1 product development software
Aha! Create
Aha! Ideas
Aha! Roadmaps
Aha! Develop
Aha! Create
Aha! Ideas
Aha! Roadmaps

Trusted by 600,000+ product builders from companies of all sizes

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Where products come to life

Innovation, product, and engineering leaders around the world use our software to build lovable products and be happy doing it

Spark daily creativity

Document information, whiteboard concepts, and collaborate with the team — in your new digital notebook. Learn more

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Drive product innovation

Centralize customer feedback, prioritize requests, and engage your community — to gain deeper insights. Learn more

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Create a visual roadmap

Set brilliant strategy, prioritize features, and share visual plans — based on what customers really want. Learn more

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Empower healthy development teams

Connect to the roadmap, optimize workload, and streamline reporting — to ship more and be happier. Learn more

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Goal-first
Goal-first
Everything starts with vision and builds from there. Having real purpose gives us a way to prioritize and invest where it matters.
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Profitable
Profitable
A lasting and profitable business requires strategic clarity, a culture of shared ownership, and a strong team.
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Product experts
Product experts
We hire experts who understand the challenges our customers face. And we engage in a consultative way, freely sharing best practices and product knowledge.
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Self-funded
Self-funded
Aha! is 100 percent self-funded. This independence means we only answer to colleagues, customers, community, and ourselves.
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Always remote
Always remote
We have been remote from the start. The Aha! team is located around the world and across nine time zones.
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People-focused
People-focused
The principle is simple: Put people first. We pioneered The Responsive Method to create a kind, sustainable, and fulfilling workplace for all.
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A different type of high-growth SaaS company

We are champions of the Bootstrap Movement — purpose-driven, self-reliant, and dedicated to creating real customer and team value