Product
Aha! is for teams that want to build strategic roadmaps and deliver better products, projects, and services.
Product tour
See why Aha! is the obvious choice
Where Aha! fits
Learn why roadmapping improves work
Integrations
Connect Aha! with more than 30 tools
Mobile
Roadmap from anywhere
Use Cases
Empower your team to create awesome plans with award-winning roadmapping software.
Product management
Prioritize features, craft visual roadmaps, and report on progress
IT
Manage resources, formalize workflows, and streamline internal feedback
Project management
Define key initiatives, allocate resources, and track every dependency
Services
Establish strategy, create visual plans, and manage service delivery
Business operations
Define business goals, set budgets, and highlight the team's momentum
Marketing
Put goals first, develop on-point creative, and automate workflows
Services
Radically responsive support from product experts
Getting started
The best way to evaluate if Aha! is for you
Product support
Immediate help from our product pros
Knowledge base
In-depth support content and videos
Concierge support
Custom account services and onboarding
Pricing
Resources
Connect with us, get the help you need, and learn how to roadmap and market products that customers love.
Blog
Advice and articles to inspire your work
Community
Join the conversation on Roadmap.com
Customer stories
This is what product success looks like
Submit an idea
Create and vote for new Aha! features
Product management guide
Your guide to being a product manager
Marketing guide
Your guide to being a strategic marketer
Company
Thousands of innovative companies — from startups to the Fortune 500 — rely on our software and experts to build and market products customers love.
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Marketing
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Marketing
Introduction to marketing
Which tools do marketing managers use?
What are some marketing job titles?
What is a typical marketing manager salary?
What skills do I need to be a product marketer?
How can I make a career switch into marketing?
Marketing strategy
Introduction to marketing strategy
What is a marketing strategy?
How to set marketing goals?
How to do market research?
How to define buyer personas?
What is competitive differentiation?
What is buyer experience?
Marketing plans
Introduction to marketing plans
What is a marketing plan?
What is a content marketing plan?
What are the major components of a digital marketing plan?
Marketing roadmaps
Introduction to marketing roadmaps
How does marketing roadmap software work?
What is a portfolio marketing roadmap?
What is an integrated marketing roadmap?
What is a go-to-market roadmap?
Marketing methods
Introduction to marketing methods
What is agile marketing?
What is product marketing?
What is digital marketing?
Marketing launches
Introduction to marketing launches
How to plan a marketing launch?
What is a good marketing launch checklist?
Idea management
Introduction to marketing idea management
Marketing templates
Introduction to marketing templates
Marketing strategy templates
Marketing roadmap templates
Marketing plan templates
Creative brief templates
Marketing dictionary
Marketing definitions
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