Use the bidirectional integration with Jira to send planned work to engineering.
Aha! Roadmaps + Salesforce
Prioritize ideas that will best serve your customers
Capture customer requests directly from your sales and support teams. The bidirectional integration links customer opportunities and support cases in Salesforce directly to ideas in Aha! — so you can better understand what customers are asking for and the potential value of an idea. Prioritize and define the work. As development gets underway, sales and support teams are automatically informed of status updates.
Associate opportunities with ideas
Sales and support teams can search your ideas portal directly from Salesforce to see if an idea already exists and create a new ones. Once linked, information about the opportunity — including the customer who requested it and the value — is summarized on the idea record in Aha!
Promote high-value ideas to your roadmap
Find ideas that are projected to have the biggest impact. Understanding which customers and prospects have requested a feature and the potential value helps product teams make informed prioritization decisions. Promote the best ideas directly to your roadmap with confidence — knowing you will bring joy to customers and achieve your business goals.
Notify sales and support of idea status
The integration makes it easy for Salesforce users to track the status of ideas. Teammates can see whether an idea is planned, in progress, or shipped directly within each opportunity or support case. You can also create triggers in Salesforce to notify cross-functional groups of any changes. This helps you win more business and provide an excellent customer experience.