Bring your product strategy to life
Capture ideas, create roadmaps, and report on progress with the world's #1 product development software
Trusted by 700,000+ product builders


The world’s #1 roadmap software

Create a visual roadmap
Set brilliant strategy, prioritize features, and share visual plans — based on what customers really want.

Create a visual roadmap
Set brilliant strategy, prioritize features, and share visual plans — based on what customers really want.

Link work to strategy
Define the goals and initiatives needed to achieve your vision. Then connect every product feature to your strategy to keep sight of the big picture.
Set your business model and positioning
Capture persona and competitor insights
Tie everything back to goals
Create a framework for success

Collect product feedback
Crowdsource ideas from customers and employees via a custom-branded portal. Rank ideas on value and promote the best ones directly to your roadmap.
Efficiently review every idea
Analyze feedback trends
Send automatic status updates
Implementing Aha! software has been a sea change for our team. We are now more focused than ever on delivering product value — for our customers and the business.
Jerimiah RuddenSenior Manager, Product Strategy and Operations | Genesys

Prioritize what to build
Define features based on the desired user experience. Use the prioritization view to assess the product value each one will deliver and align on what to build next.
Set objective scoring metrics
Capture and refine estimates
Send planned work to engineering

Spark product innovation
Brainstorm concepts on a whiteboard and create compelling documentation — using guided templates to help you shine.
Illustrate concepts on a whiteboard
Quickly draft documents with built-in AI
Collaborate with the team in real time

Coordinate releases
Manage every delivery detail. Adjust the timing and scope of upcoming launches based on the team's capacity — so you can set realistic delivery dates.
Plan major launches using a Gantt
Track cross-team dependencies
Get alerted to delivery risks

Highlight your success
Report on progress. Enter data once and quickly generate compelling visualizations. Track product KPIs via an interactive dashboard.
Choose from 75+ pre-built product reports
Create lists, pivot tables, and charts
Include more than 200 data fields
Why customers love Aha! Roadmaps
Bring everything together
Set strategy, collect ideas, manage releases, prioritize features, create roadmaps, and report on progress in a centralized system.
Lead with strategy
Connect goals and initiatives to the actual work so you can stay focused on delivering the most customer and business value.
Work your way
Customize everything to match the way your organization works — like your workspace hierarchy, terminology, and workflows.
Drive consistency
Set standards and best practices for core product management activities so everyone follows the same repeatable approach.
Increase visibility
Make your roadmap accessible to leadership, engineering, and other teams — keeping everyone informed of the latest updates.
Get expert help
Our Product Success team has deep knowledge of our software, real-world experience, and is super responsive.

Aha! provides a complete picture across our entire portfolio. We can quickly access product information at any level and see how it ties to the overall strategy.
Michael MorrisDirector of Global Product Management | Experian
Connect with 30+ tools you already use

Seamlessly integrate your ecosystem of tools
Sync with engineering
Seamlessly integrate with Jira, Azure DevOps, and Aha! Develop to collaborate on requirements, communicate changes, and track progress.
Keep work flowing
Connect with tools like Google Chat or Slack to drive collaboration. Sync with your favorite calendar and file storage apps for greater productivity.
Centralize product feedback
Send requests from Salesforce and Zendesk directly to Aha! Roadmaps. These integrations are available as an add-on.