Small Business Marketing

Cambridge, MA

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ThriveHive Aha! Moment

Aha! is the best tool we’ve found that allows us to do our product planning and reporting, from a 30,000-foot view all the way down to the nitty-gritty details.

Nic Mendoza, Cofounder & Senior Director of Product

About ThriveHive

ThriveHive, a division of Propel Marketing, uses an unbiased and holistic approach — paired with a 360-degree view — to put us in a unique position to generate a data-set of marketing activities and their effectiveness. We gather data through APIs and aggregate customer marketing data, customer profiles (industry, geography, etc.), industry benchmarks, and data to feed a machine-learning algorithm that generates a custom guided marketing plan for a specific local business.

We had a problem

We didn’t have an easy way to share an up to date visualization of our roadmap with the team. It was hard to hold onto the full scope of our initiatives (a term we didn’t even know we needed), which made prioritizing them exceedingly difficult. It is sometimes hard, as a product manager, to remember that everything we prioritize should tie back to organizational goals. Especially when an exciting new idea suddenly emerges.

Aha! as a solution

Roadmap visualizations in Aha! are now a key part of our high-level planning meetings — and the primary tool we use to share what we are doing with stakeholders.

To maintain an overall picture of everything we’re working on, we reference initiatives in our planning meetings — so we can decide where new ideas fit. Now when a new idea is introduced, it is straightforward to decide where it fits within the rest of our plans.

Life is good

Having a template to fill out to enshrine our goals, and an easy way to link initiatives and features to those goals, makes it a lot easier to ensure that we are only working on things that move the needle on our most important goals.

Integration with Jira made adopting the tool super simple. The team at Aha! has been very helpful providing tips and tricks to use Aha! effectively for our organization.

We tie new initiatives and features back to goals in Aha! whenever possible. Now our highest-level planning meetings are about refining our goals — and our more tactical planning meetings have documented guiding principles.

Aha! is the world's #1 roadmap software
The world's #1 roadmap software
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