Liquid Telecom

Connecting People Across Africa

London, United Kingdom

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Liquid Telecom Aha! Moment

Aha! saves my team from hours of tedious reports and updates. All the products we work on are constantly updated for anyone on our team to look at. This keeps us all on the same path to success.

David Behr, Group Director Special Operations

About Liquid Telecom

Liquid Telecom is the leading independent data, voice, and IP provider in eastern, central, and southern Africa. It supplies fibre optic, satellite, and international carrier services to Africa’s largest mobile network operators, ISPs, and businesses of all sizes. It also provides payment solutions to financial institutions and retailers, as well as award-winning data storage and communication solutions to businesses across Africa and beyond. Put simply, we connect people.

We had a problem

Liquid operates in over 12 different African countries across several different timezones and reporting lines. This made it very difficult to keep track of who was doing what. We had no centralized way to streamline our product management work. As a result, we had no place to track strategy and have it connect to our product development. It was even harder for us to manage ideas. Everyone had suggestions for how our product planning and processes could be improved. The problem was that we had no place to put these ideas!

Aha! as a solution

Since Aha! is a Web-based SaaS solution, it works across all platforms. This is crucial for our team, which uses diverse platforms across several continents. Everyone uses Aha! Reports and notebooks with ease. We can create as many Reports and notebooks as we like — and tailor each one with a few simple clicks. The customized Aha! notebooks are instantly updated in real time. This means there is no need to create completely new notebooks for each product stakeholder. Similarly, the Reports feature allows us to see what is scheduled for each release and where we should be directing more energy. This saves us hours of needless work each week.

Now, we use that extra time to link strategic objectives and key results back to high-level deliverables — which we also set and share. And the Aha! Idea portals are a lifesaver. Now, we have a unified place where all employees can submit ideas about how to improve Liquid’s product management. Our internal ideas portal is a central place that gives everyone a chance to share their insights, voice their opinions, and vote on which ones add the most strategic value.

Life is good

I noticed an increase in productivity as soon as we started using Aha! Our team instantly understood why we were working on certain product development initiatives. All roads in Aha! lead back to our product strategy — which is easily visible and sharable within Aha! This saves product managers from having to explain where we are going since Aha! empowers anyone to find that information themselves.

Our team is more unified than ever before. And our product management has never been more succinct.

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