How we standardized our idea capturing process with Aha!

Jaana Simula

Owner and Co-Founder

We had a problem

We are currently developing new solutions that leverage distributed ledger technology to reduce transaction costs and eliminate manual reconciliation processes. We have a lot of brilliant ideas — the challenge is deciding where to invest our resources.

It is all too easy to focus on the things that we think are important without understanding what matters most to our customers. We needed a best-in-class product management platform to help us carefully plan our strategy and make sure that we are building the right things. We selected Aha! to guide us through the process of creating a roadmap and to help us bring our solutions to market as quickly as possible.

Aha! as a solution

To create lovable products, you need to know not just your product, but your customers, competitive landscape, and market. We now capture all of this information in Aha! and use it to evaluate our strategy and roadmap.

The concept of lovability has changed how we operate as a company. Aha! keeps us focused on the things that matter the most to our customers so that we can create lovable products.

Aha! keeps us on the right path. We are able to gather customer ideas and feedback early in the process and validate our decisions. We are also able to link strategy all the way through to implementation, which keeps us focused on the highest value work.

In addition, Aha! keeps all of our team members in sync. We are a distributed organization, so having one platform to communicate about our product plans and make decisions about what to prioritize is critical to our ability to execute.

Life is good

Aha! makes us think through the fundamental aspects that go into creating a business roadmap. By starting with our overarching vision and business model, we have created a foundation for our success. Aha! ensures that there are no gaps in our strategy. This significantly reduces the risk of making mistakes that could jeopardize the future of our business.

Aha! helps us evaluate our strategy and roadmap and stay focused on the products and features that are most important.

The Customer Success team at Aha! is outstanding to work with. I have never experienced such professionalism and responsiveness. The team responds to issues within minutes and resolves issues within minutes. The product management advice and best practices we have received keep us heading in the right direction. This is how all companies should treat their customers. Aha! is an inspiration.

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