How Aha! gave us an idea management system to manage requests

Jay B. Smith

VP Product Management

We had a problem

We wanted to find a tool that reflected the “reality” of our product management process, but would also work well for engineering. We needed to find something that was not too heavy, but substantial enough to allow the team to communicate and follow a process. And then, of course, we needed to ensure that we would be able to seamlessly integrate the chosen tool to the rest of our development infrastructure.

Aha! as a solution

We follow a product management process that allows for flexibility, but also keeps us from skipping steps -- unless warranted.

Aha! is one of the few tools out there that has the correct data model for both product management and agile development.

Aha! has all of the necessary features to be the single source of truth for product management, as well as implementing a flexible process for our engineering team.

Life is good

Finding a product management tool that matched the way we work was important to us. The many ways that we were able to customize views and terms in Aha! helped us make it our own. And there are other benefits that have had a broader impact on the way we work, including idea management.

Aha! gave us a strong idea management system that impacts all aspects of our work. Now a great idea can become an initiative that spans sprints, releases, features, requirements, and to-dos.

Having a tool that everyone can use — product, engineering, and services — allows us to have a true single point of truth for product information.

Collaboration is also critical to successfully delivering products to our customers. We use several Aha! integrations, including Slack and Jira, to ensure that all of our teams are in sync.

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