How Aha! gave us an idea management system to manage requests
Jay B. Smith
VP Product Management
We had a problem
We wanted to find a tool that reflected the “reality” of our product management process, but would also work well for engineering. We needed to find something that was not too heavy, but substantial enough to allow the team to communicate and follow a process. And then, of course, we needed to ensure that we would be able to seamlessly integrate the chosen tool to the rest of our development infrastructure.
Aha! as a solution
We follow a product management process that allows for flexibility, but also keeps us from skipping steps -- unless warranted.
Aha! is one of the few tools out there that has the correct data model for both product management and agile development.
Aha! has all of the necessary features to be the single source of truth for product management, as well as implementing a flexible process for our engineering team.
Life is good
Finding a product management tool that matched the way we work was important to us. The many ways that we were able to customize views and terms in Aha! helped us make it our own. And there are other benefits that have had a broader impact on the way we work, including idea management.
Having a tool that everyone can use — product, engineering, and services — allows us to have a true single point of truth for product information.
Experian gained visibility across their entire portfolio, better visualizing and planning what needed to be done.
LinkedIn achieved complete product visibility, solving a problematic product feedback loop.
2U used Aha! to plan and execute their online education platform in a more cohesive process.
AAA created a sustainable, transformative customer experience by using Aha! to align around initiatives.