March 26, 2019
The Marketing Plan vs. the Launch Plan
“We use the word ‘strategy’ very loosely in marketing.” I read this comment on LinkedIn recently and it got me thinking. The s-word is not the only squishy one for marketing teams.…
Versus
February 21, 2019
Positioning vs. Messaging
How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it must be…
February 7, 2019
The Marketing Strategy vs. the Marketing Plan
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of a company.…
December 17, 2018
Marketing Strategy vs. Go-to-Market Strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a new home or…
November 27, 2018
The VP of Product vs. the VP of Marketing
Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and fight…
August 27, 2018
The Product Manager vs. the Sales Manager
“If we add this feature, we can close the biggest deal of the quarter,” says the sales manager. “But that feature is not important to the majority of our customers. And it does not…
May 14, 2018
The Chief Product Officer vs. the Chief Technology Officer
Products matter. And that is why more and more companies are adding executives who are specifically focused on those products and the technology needed to ensure customer love. But…
March 1, 2018
You vs. Your Company
What motivates you at work? We all have ambitions regardless of our role — individual contributors, managers, and executives. Ambition is good and it should be encouraged. But if…