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The Marketing Plan vs. the Launch Plan
March 26, 2019

The Marketing Plan vs. the Launch Plan

“We use the word ‘strategy’ very loosely in marketing.” I read this comment on LinkedIn recently and it got me thinking. The s-word is not the only squishy one for marketing teams.…

Positioning vs. Messaging
February 21, 2019

Positioning vs. Messaging

How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it must be…

The Marketing Strategy vs. the Marketing Plan
February 7, 2019

The Marketing Strategy vs. the Marketing Plan

Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of a company.…

Marketing Strategy vs. Go-to-Market Strategy
December 17, 2018

Marketing Strategy vs. Go-to-Market Strategy

Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a new home or…

The VP of Product vs. the VP of Marketing
November 27, 2018

The VP of Product vs. the VP of Marketing

Powerful people do not work well together. At least, that is what one study suggests. Researchers concluded that when working in a group, powerful people underperform and fight…

The Product Manager vs. the Sales Manager
August 27, 2018

The Product Manager vs. the Sales Manager

“If we add this feature, we can close the biggest deal of the quarter,” says the sales manager. “But that feature is not important to the majority of our customers. And it does not…

You vs. Your Company
March 1, 2018

You vs. Your Company

What motivates you at work? We all have ambitions regardless of our role — individual contributors, managers, and executives. Ambition is good and it should be encouraged. But if…

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