Versus

The Product Manager vs. the CEO vs. the CTO
October 8, 2019

The Product Manager vs. the CEO vs. the CTO

Do you like tennis? If you like watching it live, you know that it is best to sit behind one of the players. Because if you are at mid-court, you may get dizzy snapping your head…

Product Strategy vs. Marketing Strategy
August 26, 2019

Product Strategy vs. Marketing Strategy

“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for things.…

The Marketing Roadmap vs. the Program Plan
June 4, 2019

The Marketing Roadmap vs. the Program Plan

The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then build…

The Product Roadmap vs. the Marketing Roadmap
May 21, 2019

The Product Roadmap vs. the Marketing Roadmap

Roadmaps are for product managers. Right? This idea seems to be burned into so many people’s minds. Roadmaps are a “product thing.” But a roadmap is simply a visualization of a…

The Product Roadmap vs. the Release Plan
May 13, 2019

The Product Roadmap vs. the Release Plan

Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of the turns…

The VP of Marketing vs. the VP of Sales
May 6, 2019

The VP of Marketing vs. the VP of Sales

Marketing vs. sales. This is a common workplace battle. The VP of marketing in one corner and the VP of sales in the other, both ready to face off. But if you stop and think about…

Marketing Strategy vs. Sales Strategy
April 11, 2019

Marketing Strategy vs. Sales Strategy

Childhood lemonade stands. If you grew up in the U.S., you probably had one. Maybe you posted fliers in your neighborhood. Whether you knew it or not, this was your marketing…

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