Versus

The Product Roadmap vs. the Marketing Roadmap
May 21, 2019

The Product Roadmap vs. the Marketing Roadmap

Roadmaps are for product managers. Right? This idea seems to be burned into so many people’s minds. Roadmaps are a “product thing.” But a roadmap is simply a visualization of a…

The Product Roadmap vs. the Release Plan
May 13, 2019

The Product Roadmap vs. the Release Plan

Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of the turns…

The VP of Marketing vs. the VP of Sales
May 6, 2019

The VP of Marketing vs. the VP of Sales

Marketing vs. sales. This is a common workplace battle. The VP of marketing in one corner and the VP of sales in the other, both ready to face off. But if you stop and think about…

Marketing Strategy vs. Sales Strategy
April 11, 2019

Marketing Strategy vs. Sales Strategy

Childhood lemonade stands. If you grew up in the U.S., you probably had one. Maybe you posted fliers in your neighborhood. Whether you knew it or not, this was your marketing…

The Marketing Plan vs. the Launch Plan
March 26, 2019

The Marketing Plan vs. the Launch Plan

“We use the word ‘strategy’ very loosely in marketing.” I read this comment on LinkedIn recently and it got me thinking. The s-word is not the only squishy one for marketing teams.…

Positioning vs. Messaging
February 21, 2019

Positioning vs. Messaging

How do you tell an original story? There is usually a real-life event behind every fantastical tale. If you work in marketing, you know that for your work to ring true it must be…

The Marketing Strategy vs. the Marketing Plan
February 7, 2019

The Marketing Strategy vs. the Marketing Plan

Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of a company.…

Marketing Strategy vs. Go-to-Market Strategy
December 17, 2018

Marketing Strategy vs. Go-to-Market Strategy

Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a new home or…

The worldʼs #1 roadmap software

Not ready? Join a demo
© 2020 Aha! Labs Inc.All rights reserved