October 8, 2019
The Product Manager vs. the CEO vs. the CTO
Do you like tennis? If you like watching it live, you know that it is best to sit behind one of the players. Because if you are at mid-court, you may get dizzy snapping your head…
Versus
August 26, 2019
Product Strategy vs. Marketing Strategy
“But why?” You have probably heard this question countless times if you are a parent. Children have a seemingly insatiable curiosity to learn the reasons and causes for things.…
July 30, 2019
The Product Manager vs. the Product Marketing Manager
It is no secret that I have a special fondness for product managers and product marketing managers. I have written before about the enormous value that these folks bring to a…
June 4, 2019
The Marketing Roadmap vs. the Program Plan
The product roadmap vs. the release plan. I recently wrote about this topic for product managers — detailing how you need the first to set the product direction and then build…
May 21, 2019
The Product Roadmap vs. the Marketing Roadmap
Roadmaps are for product managers. Right? This idea seems to be burned into so many people’s minds. Roadmaps are a “product thing.” But a roadmap is simply a visualization of a…
May 13, 2019
The Product Roadmap vs. the Release Plan
Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of the turns…
May 6, 2019
The VP of Marketing vs. the VP of Sales
Marketing vs. sales. This is a common workplace battle. The VP of marketing in one corner and the VP of sales in the other, both ready to face off. But if you stop and think about…
April 11, 2019
Marketing Strategy vs. Sales Strategy
Childhood lemonade stands. If you grew up in the U.S., you probably had one. Maybe you posted fliers in your neighborhood. Whether you knew it or not, this was your marketing…