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B2B Product Managers vs. B2C Product Managers
November 23, 2020

B2B Product Managers vs. B2C Product Managers

"What do I need to do to make a shift from B2C to B2B?" A senior product manager once asked me this during an interview. It is a good question with a simple answer. Not too much — if you use your core product building skills and have the right mindset. Beyond the typical new-job work of getting to know the company, the product, the team, and the customers, you should not need to do anything special to make the transition when you work in technology.

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