Strategy

Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.

April 15, 2019

5 Signs You Lack an Integrated Marketing Plan

Tell me if this sounds familiar. After a strategic planning session, the marketing team agrees on a high-level roadmap for the next quarter. You are excited to get to…

April 11, 2019

Marketing Strategy vs. Sales Strategy

Marketing and sales are usually the two major drivers of any business. Learn more about the differences between a marketing strategy and sales strategy.

March 12, 2019

All Marketing Is Now Digital Marketing

When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer…

February 7, 2019

The Marketing Strategy vs. the Marketing Plan

Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of…

January 24, 2019

Marketing Teams Need Strategy Too

Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This…

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