Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.
It takes courage to have a single focus. I have been thinking about this a lot lately. Because while it takes chutzpah to set really ambitious goals, that is not where…
Tell me if you can figure out this math problem. In a survey of more than 500 product managers, 81 percent said they owned product strategy as part of their role. And yet…
Tell me if this sounds familiar. After a strategic planning session, the marketing team agrees on a high-level roadmap for the next quarter. You are excited to get to…
Childhood lemonade stands. If you grew up in the U.S., you probably had one. Maybe you posted fliers in your neighborhood. Whether you knew it or not, this was your…
When was the last time you got a brochure in the mail that made you want to instantly take action? My guess is not recently. (If ever.) And even if you did get a mailer…
We make decisions all the time. Some are small, subtle, you could even say reflexive — grab a coat in case of rain, scoop up the kids’ backpacks rather than waiting for…
“Marketers are often relegated to the doers and order-takers as opposed to being the thinkers in the business.” Not my words. Someone left these comments on a blog post I…
Few actions spark real disgust at work. But I can think of one that never fails to cause a personal fury. It is when someone takes another person’s idea and presents it…
