March 5, 2019
Why Strategic Thinking Is So Hard for Digital Marketers
“Marketers are often relegated to the doers and order-takers as opposed to being the thinkers in the business.” Not my words. Someone left these comments on a blog post I wrote…
Strategy
Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.
February 26, 2019
The Founder’s Paradox: How Do You Throw Credit When the Big Idea Was Yours?
Few actions spark real disgust at work. But I can think of one that never fails to cause a personal fury. It is when someone takes another person’s idea and presents it as their…
February 7, 2019
The Marketing Strategy vs. the Marketing Plan
Do marketing teams need strategy? I recently answered this question with an emphatic Y-E-S. Strategy allows bold marketers to use their creativity to drive the growth of a company.…
January 24, 2019
Marketing Teams Need Strategy Too
Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This latest addition…
January 14, 2019
The Founder’s Paradox: How to Prioritize What Others Need When Everyone Is Focused on You
Gravity is what holds our world together. It is the force that draws objects together — literally bringing us down to Earth. But the word gravity can also be used to describe…
January 8, 2019
2019 Is the Year to Go Boldly
What does it mean if someone calls you bold? It could be that your actions seem courageous. Or that you take risks and have a certain fearlessness to your character. But it does…
January 3, 2019
The Hidden Challenges of Agile Marketing (and 7 Solutions)
How many times have you felt the pressure to go faster at work? If you work in marketing, it might feel like this happens all the time. You are continually pushed to make quick…
December 17, 2018
Marketing Strategy vs. Go-to-Market Strategy
Life is punctuated by special events. For the most part, there are your normal routines of work, family, and hobbies. Then something big happens, like the purchase of a new home or…