Strategy

Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.

The Product Roadmap vs. the Release Plan
May 13, 2019

The Product Roadmap vs. the Release Plan

Product managers are the navigation system of a company. Think about it like GPS. When you enter an address into GPS, you get the final destination — as well as a list of the turns…

5 Signs You Lack an Integrated Marketing Plan
April 15, 2019

5 Signs You Lack an Integrated Marketing Plan

Tell me if this sounds familiar. After a strategic planning session, the marketing team agrees on a high-level roadmap for the next quarter. You are excited to get to work. But…

Marketing Strategy vs. Sales Strategy
April 11, 2019

Marketing Strategy vs. Sales Strategy

Childhood lemonade stands. If you grew up in the U.S., you probably had one. Maybe you posted fliers in your neighborhood. Whether you knew it or not, this was your marketing…

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