Strategy

Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.

Dear Public Company CFO
May 12, 2020

Dear Public Company CFO

On the surface, it was not unique. An email requesting extended invoicing terms for an Aha! subscription. Not atypical considering world events, but it was the tone that…

Strategic Thinking vs. Strategic Planning
April 28, 2020

Strategic Thinking vs. Strategic Planning

Goal first. There is a reason this is the number one principle of The Responsive Method, the framework we use at Aha! for personal and business success. A goal-first…

Roadmaps Make Strategy Work
February 24, 2020

Roadmaps Make Strategy Work

Putting strategy into action can be difficult. That is because too many teams jump straight to the “how” before they agree on the “why” and the “what.” Typically this…

Product Strategy vs. Go-to-Market Strategy
February 4, 2020

Product Strategy vs. Go-to-Market Strategy

Have you heard of cognitive dissonance theory? In psychology, it refers to the tension that results when you attempt to hold two contradictory ideas at the same time. We…

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