Strategy

Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.

November 3, 2020

The Product Manager vs. Product Owner

Some people say to never read the comments. But I read as many as I can — even if I am not able to reply to each one. Take this comment on a post I wrote about different…

October 27, 2020

Understanding the Heart of the Customer

Empathy is a skill. And as I have written before, it is required to innovate. Because while good product managers pair practical thinking with imagination and creativity,…

October 13, 2020

The Problem With Quiet Customers

Scroll through the review sites and you will see them. You might even recognize the names. There are the ones who loudly complain. And the ones who happily profess their…

September 24, 2020

Vision vs. Mission vs. Strategy

"You've got to think about big things while you're doing small things, so that all the small things go in the right direction." Futurist Alvin Toffler wrote about the…

September 22, 2020

How Well Do You Really Know Your Customers?

Have you ever worked with a "Believable Brad?" This type of product manager sounds convincing — they know all the right things to say about customers and share impressive…

September 8, 2020

Sales Teams vs. Customer Success Teams

"What do you mean no salespeople?" When people find out that Aha! does not have a sales team, they are sometimes shocked — but always curious. The questions continue.…

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