Strategy

Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.

Vision vs. Mission vs. Strategy
September 24, 2020

Vision vs. Mission vs. Strategy

"You've got to think about big things while you're doing small things, so that all the small things go in the right direction." Futurist Alvin Toffler wrote about the effects of…

How Well Do You Really Know Your Customers?
September 22, 2020

How Well Do You Really Know Your Customers?

Have you ever worked with a "Believable Brad?" This type of product manager sounds convincing — they know all the right things to say about customers and share impressive anecdotes…

Sales Teams vs. Customer Success Teams
September 8, 2020

Sales Teams vs. Customer Success Teams

"What do you mean no salespeople?" When people find out that Aha! does not have a sales team, they are sometimes shocked — but always curious. The questions continue. "How do you…

15 Elements of a Brilliant Business Strategy
September 1, 2020

15 Elements of a Brilliant Business Strategy

“The essence of strategy is choosing what not to do.” This is a quote from business strategist Michael Porter. His name might be familiar to you — he created Porter's Five Forces…

The Founder's Paradox: Loving What Is Broken
August 27, 2020

The Founder's Paradox: Loving What Is Broken

I seek the "new-new." Developing new ideas, digging into new projects, solving new problems — these are the things that fuel me. It is easy to stay energized because building is a…

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