Strategy

Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.

Pissing Away Our Money With Google Display Ads
April 2, 2014

Pissing Away Our Money With Google Display Ads

Our company is growing quickly and we have been increasing our spending on various advertising platforms to promote our app for product managers and engineers. We recently started…

The Product Manager vs. Product Owner
January 27, 2014

The Product Manager vs. Product Owner

Agile product companies have a hard time managing products. The product manager is charged with communicating the voice of the customer — achieving both customer and market…

The Folly of Inside-Out Product Thinking
January 13, 2014

The Folly of Inside-Out Product Thinking

Have you ever run into this deductive reasoning? A. Customers like our existing products and our company. B. We are building a new product that reflects the priorities of a company…

The Minimum Lovable Product  (Forget the MVP)
December 18, 2013

The Minimum Lovable Product (Forget the MVP)

A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans). And in a market rich…

The Lean(est) Startup
October 2, 2013

The Lean(est) Startup

I like the Lean Startup methodology, but I am not sure it goes far enough. I am now recommending a disruptive new approach which I have aptly named the Waif Startup. It’s so lean…

How to Choose a Great Co-Founder
August 15, 2013

How to Choose a Great Co-Founder

You might call me sensitive, but I really wish my co-founder would ask how I am doing a bit more often. But aside from that, we are a perfect match. He is the technical genius, who…

Should Your Startup Take a Moonshot?
June 10, 2013

Should Your Startup Take a Moonshot?

The moonshot is the purported antidote to incrementalism. It is about great aspirations and what happens when smart people do not worry about what’s possible today. To get to the…

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