April 2, 2014
Pissing Away Our Money With Google Display Ads
Our company is growing quickly and we have been increasing our spending on various advertising platforms to promote our app for product managers and engineers. We recently started…
Strategy
Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.
February 18, 2014
3 Paths to Market Leadership: Flash Mobs, Parades, Movements
We all want to be market leaders. There’s no question about it. However, it’s hard to achieve category supremacy for anyone — especially when selling to businesses. And startups…
January 27, 2014
The Product Manager vs. Product Owner
Agile product companies have a hard time managing products. The product manager is charged with communicating the voice of the customer — achieving both customer and market…
January 13, 2014
The Folly of Inside-Out Product Thinking
Have you ever run into this deductive reasoning? A. Customers like our existing products and our company. B. We are building a new product that reflects the priorities of a company…
December 18, 2013
The Minimum Lovable Product (Forget the MVP)
A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans). And in a market rich…
October 2, 2013
The Lean(est) Startup
I like the Lean Startup methodology, but I am not sure it goes far enough. I am now recommending a disruptive new approach which I have aptly named the Waif Startup. It’s so lean…
August 15, 2013
How to Choose a Great Co-Founder
You might call me sensitive, but I really wish my co-founder would ask how I am doing a bit more often. But aside from that, we are a perfect match. He is the technical genius, who…
June 10, 2013
Should Your Startup Take a Moonshot?
The moonshot is the purported antidote to incrementalism. It is about great aspirations and what happens when smart people do not worry about what’s possible today. To get to the…