Strategy

Take a goal-first approach so you always know where you are headed. This will ensure you will achieve more and be pleased by where you end up — no matter what you work on. Find practical advice on setting the right objectives and initiatives.

Three Steps to Grow Up a Startup
August 25, 2014

Three Steps to Grow Up a Startup

Joining a startups is like being a kid all over again. And it’s probably why so many people want to be part of one. You’re free. Innovation and risk-taking is encouraged, you get a…

Stop Calling Software "Enterprise-Grade"
May 29, 2014

Stop Calling Software "Enterprise-Grade"

The strategy-of-the-day seems to be to slap the word “enterprise-grade” on a product and then think that the product is miraculously ready for large businesses to buy. The idea is…

Pissing Away Our Money With Google Display Ads
April 2, 2014

Pissing Away Our Money With Google Display Ads

Our company is growing quickly and we have been increasing our spending on various advertising platforms to promote our app for product managers and engineers. We recently started…

The Product Manager vs. Product Owner
January 27, 2014

The Product Manager vs. Product Owner

Agile product companies have a hard time managing products. The product manager is charged with communicating the voice of the customer — achieving both customer and market…

The Folly of Inside-Out Product Thinking
January 13, 2014

The Folly of Inside-Out Product Thinking

Have you ever run into this deductive reasoning? A. Customers like our existing products and our company. B. We are building a new product that reflects the priorities of a company…

The Minimum Lovable Product  (Forget the MVP)
December 18, 2013

The Minimum Lovable Product (Forget the MVP)

A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans). And in a market rich…

The Lean(est) Startup
October 2, 2013

The Lean(est) Startup

I like the Lean Startup methodology, but I am not sure it goes far enough. I am now recommending a disruptive new approach which I have aptly named the Waif Startup. It’s so lean…

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