Some people call it "digital transformation" but at Aha! we think it is much bigger than adopting new technologies. Put customer experiences first and thrive.
“Reorg.” This word tends to spark a ripple of fear at work. But there is a type of organizational change that is happening at many of the world’s largest enterprises and it is not scary at all. In fact, it is something we can all get behind. I am talking about a transformational effort to better serve customers.
Join readers who receive our secrets to building lovable products. Get the best of the Aha! blog — delivered to your inbox monthly.
Do you like scavenger hunts? Searching all over can be a fun game for kids. But when it comes to product management — well, hunting for clues to understand what is happening is not…
“IT manages technology and projects — not customer experiences.” Have you heard this before? Not lately, I hope. Most companies are taking on major initiatives to focus all teams…
There is a specific type of person who gets excited about looking ahead — far ahead. The type of person who enjoys challenging what is known to be true today. Big enterprise…
All lasting companies change. The most successful ones transform in meaningful ways that continuously increase value for customers and employees. Recently, I have been sharing in…
The day has come. Your teenager is finally ready to part with their toy car collection. In the old days you might have held a yard sale and tacked flyers up around the…
Enterprise transformation has been a popular topic on this blog lately. By now, you should be familiar with the framework I have laid out. And you may be wondering how it gets…
What does real transformation look like? An automobile manufacturer overhauling their digital sales operations. A multinational IT company changing how they use data. A major…
The future of product management. I have written about this before. And I think that change really is here now — we see it happening with our customers at Aha! every day. Today’s…
Remember planning vacations in the 1990s? You spent a lot of time talking on the phone. Separate calls to airlines, hotels, and car rental companies. This was just to compare rates — you had to make another set of phone calls to book services. Or you used a travel agent and accepted the fact that it was likely going to be more expensive than if you just did it on your own.
