ThriveHive, a division of Propel Marketing, uses an unbiased and holistic approach — paired with a 360-degree view — to put us in a unique position to generate a data-set of marketing activities and their effectiveness. We gather data through APIs and aggregate customer marketing data, customer profiles (industry, geography, etc.), industry benchmarks, and data to feed a machine-learning algorithm that generates a custom guided marketing plan for a specific local business.
We had a problem
We didn’t have an easy way to share an up to date visualization of our roadmap with the team. It was hard to hold onto the full scope of our initiatives (a term we didn’t even know we needed), which made prioritizing them exceedingly difficult. It is sometimes hard, as a product manager, to remember that everything we prioritize should tie back to organizational goals. Especially when an exciting new idea suddenly emerges.
Aha! as a solution
Roadmap visualizations in Aha! are now a key part of our high-level planning meetings — and the primary tool we use to share what we are doing with stakeholders.
To maintain an overall picture of everything we’re working on, we reference initiatives in our planning meetings — so we can decide where new ideas fit. Now when a new idea is introduced, it is straightforward to decide where it fits within the rest of our plans.
Life is good
Having a template to fill out to enshrine our goals, and an easy way to link initiatives and features to those goals, makes it a lot easier to ensure that we are only working on things that move the needle on our most important goals.
Integration with JIRA made adopting the tool super simple. The team at Aha! has been very helpful providing tips and tricks to use Aha! effectively for our organization.